About AMO

AI software that makes providing custom quotes and selling custom-made products online possible.

What is AMO?

AMO was created in 2014 and stands for Account Management Online. It’s a piece of AI software that takes the role of a salesperson on your website. It actively engages prospects who visit your website and are looking to get a quote for custom-made products you sell.

Unlike simple chatbots that sound robotic and often get stuck because they don’t know how to evaluate a response, AMO sounds like a real person and is capable of leading complex conversations with your prospects.

It can collect requirements, provide quotes and sell custom-made products to customers directly from your website in real time, even if your supply chain involves multiple manufacturers.

AMO was developed in the UK in collaboration with experts of linguistics and psychology from the University of Surrey. The project has received two direct grants from the UK government under the Manufacturing Made Smarter programme, along with such companies as Airbus, BMW and Procter & Gamble.

If your salespeople can do it, so can AMO

AMO isn’t a regular chatbot that’s only programmed to recognise and answer specific frequently asked questions. It’s designed to substitute a salesperson.

A Chatbot

AMO Digital Salesperson

Rich Ingram, Founder & CEO

Rich has been working in leading roles in several software companies to help create innovative ecommerce software since 2001. He is a strong advocate of process and automation and believes that every business should be able to capture and capitalise on the intangible assets they pay their staff to produce — knowledge and experience.

Rob Shrubsall, Founder & CTO

Rob is the architect and the lead software engineer responsible for the technical implementation of AMO. Before founding AMO, he used to lead technical sales teams in the UK, France and Germany. He believes that the best software is lean, simple and independent of ever-changing frameworks.

Dr Jenny Lynden (PhD, CPsychol, SFHEA)

Dr Lynden is a chartered psychologist specialising in social and discursive psychology, as well as online learning. Part of her research is focused on studying the spoken and unspoken features of conversation to understand what makes a productive and stress-free conversation, both in face-to-face and online contexts.

Dr Lynden supports AMO in the development of machine-to-person dialogue that helps AMO increase user engagement and trust. This helps AMO develop its identity as a social actor in conversation with clients.

Dr Doris Dippold (PhD, SFHEA)

Dr Dippold is a specialist in intercultural and professional communication, e-learning & MOOCs. Her work focuses on helping individuals and organisations reach their potential through better usage of language.

Dr Dippold helps make sure that AMO is able to maintain a natural dialogue that puts your prospects at ease as well as spot and correct misunderstandings without irritating your prospects.

The best salespeople don’t ask you which product you want to buy. They start by talking to you about what you are doing, how you see success, and what’s holding you back.

They talk to you about your problems and establish the value of solving them. They build rapport and establish credibility, and only then do they present their solutions. And that’s exactly how we designed AMO to interact with your prospects.

Rich Ingram, Founder & CEO

Outsmart your competitors with AMO

Your competitors haven’t heard about AMO yet. They still wait for their prospects to take the first step and waste resources having their sales team provide quotes via phone or email.

You can be smarter and take advantage of this new technology before it becomes mainstream.