Can’t take orders online because your products are custom-made?
You can now. With AMO.
AMO is a piece of software that works like a digital salesperson on your website. It collects requirements, provides quotes and sells custom-made items to your website visitors in real time.
You want to sell more through your website, but…
You sell custom-made products, and currently, there’s no way your customers can order online without talking to your sales team and getting a custom quote first.
And that’s a cumbersome process. Not only do you rely on your prospects taking the first step and contacting you, but a single inquiry can take several days to handle — several days during which a prospect has enough time to check out your competitor’s offers and reconsider.
Meet AMO, your digital salesperson.
AMO is software that takes the role of a salesperson and provides custom quotes to prospects who visit your website in real time, 24/7.
- Proactively engage potential customers
- Reply to questions & provide quotes instantly
- Sell (much) more
In addition to offering the largest range of stocked packaging, warehouse and office supplies in Europe, we also offer a comprehensive range of bespoke and custom packaging, specifically targeting ecommerce companies that want to offer a branded product to their customers.
We recognised that by increasing our speed to quote custom products and by offering a high level of product expertise, then we could offer our customers a better experience and increase our conversion rate, therefore we approached AMO to support us with this objective.
After we started using AMO, we saw immediate positive results to our process as well as our bottom line. Now, we are able to respond to inquiries immediately and help our customers decide what to order on the spot, without them checking competitor sites.
AMO has been helping us engage our prospects and capture leads for 4 years now. The sales of our bespoke items keep growing, and we expect to double them this year. We are now working on integrating AMO technology in our operations in Europe.
Tom Rodda, Managing Director, RAJA UK
How does AMO work?
Designed to substitute a salesperson
- Uses psycho-linguistic framework, conversation analysis, and face and politeness theory to increase trust and a sense of social presence
- Can handle ambiguity: if a prospect answers a question with “I don’t know”, AMO won’t get stuck but will ask a different question to keep moving the conversation forward
- Is context-sensitive and behaves differently based on a page your prospect is currently at, pages they have visited before, time of day, etc.
- Can figure out a custom quote in any scenario, even if it involves multiple manufacturers in the supply chain
Renders website content dynamically
There’s only so much information you can give your prospects in a dialogue window. AMO is able to render the content on your website dynamically to navigate your prospects to a different page or to customize parts of the content on the fly.
- Uses the whole page for the conversation to keep your prospects focused
- Displays additional information as text or images within the dialogue
- Automatically generates images that show how an item will be customised
- Automatically navigates your prospects to another page in their browser to move things forward
- Can dynamically change parts of the content on a page to make it more relevant to a current prospect
Easy to install
Installing AMO on your website is a matter of minutes. You just need to paste a code snippet into your website.
- AMO is compatible with all content management systems, including WordPress, Drupal, Wix, Joomla as well as custom-made websites.
- AMO can also communicate with your backend systems to pass through inquiries, send emails, record visits and extract pricing information for accurate up-to-the-minute quoting.
- We’ll help you train AMO to pass your knowledge about your products and processes to it. The training and testing typically takes about two weeks.
AMO features your prospects will love
- Creates an impression of talking to a real person
- Allows your prospects to easily answer a question by picking an option from a list or typing in a custom answer
- Gives your prospects more control over the conversation and allows them to change their past answers or abandon and return to a conversation later
- Personalises website content dynamically, giving your prospects just the right amount of information based on their answers
- Saves your prospects time by providing them a custom quote on the spot, without them having to write you a message or pick up the phone
FAQ
Absolutely. Interactions with AI have become mainstream already before COVID-19, and the global pandemic only intensified this trend. Your prospects came to your website because they’d like to get a custom quote. If you provide them with an easy way to do that, they’d be happy to engage.
Unlike people, computers can do what they are programmed to do repeatedly and with no mistakes. AMO can access, recall and use huge quantities of data. Once tested, AMO is as close to being error-free as you’ll ever get.
We help you to initially train AMO based on your existing processes and knowledge base. We will also support you in updating AMO’s knowledge base to reflect the changes in your company’s processes. A self-service console that would allow you to update AMO yourself will be available in the next version, which will be released in March 2021.
You can view the records of every interaction in a dashboard and export any data as a PDF or spreadsheet. We’re planning to add a “watch live” functionality soon, which will allow you to observe prospect interaction with AMO in real time.